It’s easy to develop ambitious goals for your search engine advertising campaigns and fail because some of your ads are not producing any revenue. The whole point is to get a target audience to convert, but flawed advertising efforts can hurt your chances for favorable conversion rates.
The best way to find out where your efforts are failing is to calculate your return on advertising spending (ROAS). You can calculate the level of this on your campaigns on Google AdWords within the ads group page using the conversions and sales data. Return on ad spend is the ad revenue divided by the ad spend. The formula allows you to see how much income your marketing campaigns are producing in the form of a simple ratio. If your cost were higher, it would mean that your campaign is doing poorly.
Once you find out which one doesn’t contribute to driving your ROAS higher, you can start to make improvements to the campaign. Always monitor and track data on your adds performance to prevent decreasing ROAS. Also, take note of why your other campaigns are more successful than those with low conversion rates.
It may help you generate strategies to increase others’ performance, lower advertising costs, and increase ROAS. Solutions may vary depending on what business or niche your marketing efforts are, but it’s best to cover all your bases to reach your target ROAS.
Start by using your Google Analytics data you have available on your target audience and customers. Get to know your audience will only help organize your marketing efforts to increase ROAS; the more accurate your data query, the better. Based on their online behavior, your can create campaigns targeting specific groups. For Instance, if an audience shows a lot of interest in the new off-white Jordan sneakers, you can create a campaign for that audience.
Then create smaller campaigns for the ones that showed greater interest in the off-white, canary yellow, the OG Chicago’s, or the UNCs. Targeting a specific audience is the best way to find high intent and optimize ROAS. Then you can get more specific and track the location, gender, times, and take other common details you have on the leads into consideration.
Conversion tracking is a smart and easy way to generate ideas for optimization and develop retargeting campaigns from leads engaged with your social media. Please pay attention to what they spend time on the most to get an idea of their needs. It’s all about how much they see your unique content enough to trust to spend money on your brand. The more they see good content in their feed about you, the more likely this will create an incentive to convert.
Analyze your campaigns on Google and Bing Ads to adjust bids based on positive conversions. Lower the bids when customers are less likely to convert and increase them when they are high. Your target audience may check their social media platforms at certain times of the day more than others. Increase bids on locations that are doing better and lower where they are doing terrible. Maybe people that live in cities convert higher than people who live in low population areas.
If people use their phones, increase bids on people using their phones. If women buy less off white Jordan sneakers than males, decrease bids on females. The point of taking advantage of adjusting your bidding strategy will cut down on wasted ad spending and increase revenue. When it grows, so does your ROAS because it positively increases the ratio of income to ad spend. Getting the most out of bidding depends on knowing your target audience and what part of your social media advertising and marketing campaigns need work.
Furthermore, analyze the best-performing keywords of your search engine advertising campaigns and apply those to your SEO strategy. When you do prioritize these keywords, you are further increasing the domination within the SERP. Further that by using a leading SEM management tool to make the best decisions that maximize your results.
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