Black Friday 2020 is going to have a different look. The unthinkable has happened, it took a global pandemic for retailers to give their employees Thanksgiving off, and yes Macy’s will be closed on Thanksgiving. But customers need not worry as most of the sales traditionally associated with the day after Thanksgiving have either been pushed online and will commence earlier because of COVID-19.
Interesting Deals for This Year Black Friday
The department store will be pivoting its Black Friday deals more towards online platforms and will likely be going full throttle with holiday marketing right after Halloween. Macy’s will be staggering events to reduce customer traffic in the stores. It has been suggested that curbside pickup is going to be their big secret weapon — a service not offered during the holiday 2019 season. Like most major retailers, Macy’s will be closed on Thanksgiving, but will be open for in-store shopping on Black Friday. In keeping with the Black Friday theme, Macy’s released a sneak peek of the expected Black Friday deals.
Most of the retailer’s big sales have been slotted to begin on Nov. 16. Big items like KitchenAid stand mixers will be marked down remarkably during the savings event.
We don’t expect to see the crowds we have been accustomed to seeing in stores around Black Friday. As a matter of fact, we don’t expect to see all of these deals in a single week, either. In order to temper crowds in stores and malls per social distancing protocols, Macy’s have opted to begin Black Friday sales weeks in advance, with some deals lasting through all of November. These deals are predicted to be actually very good.
When is Black Friday
Black Friday is always the day after Thanksgiving, so in 2020, it falls on Nov. 27. Over the last decade or so, many retailers have offered door-buster deals as early as 7 p.m. the day before Thanksgiving, or 3 p.m. on Thanksgiving.
Macy’s Black Friday deals
Macy’s has released its Black Friday promo for 2020. The page is out much earlier than last year — Macy’s promo which came out on Nov. 12 in 2019. The deals won’t go live until the sale starts on Nov. 16 (online and in stores). That’s a much earlier start compared to last year as well as in 2019, Macy’s kicked off its deals the day before Thanksgiving.
Due to low sales caused by COVID-19, many retailers such as Macy’s, are lengthening Black Friday to try and get shoppers to start thinking about Black Friday early. This year’s Black Friday promo from Macy’s is very similar to last year’s as it is heavy on clothing, beauty, home and jewellery deals. Macy’s is also continuing its tradition of rebate deals. Some deals in the promo will require you to send in a mail-in rebate to get the price listed in the promo.
The rise of e-commerce, and supply chain digitalization have change how consumers should approach to doing Black Friday business and here are a few tips to help in this regard.
Tips to make the most of Black Friday
Follow Brands on Social Media
One of the best ways to secure last-minute sales and promotions or any other big announcements from your favourite brands is by following them on Facebook, Instagram, or Twitter. Most retailers promote deals all year-round, but they’ll most likely increase their social posting around big events like Black Friday. If you want to find some of these deals, search for the #BlackFriday hashtag and scroll through your feed
Discounted coupons on Slickdeals
Websites like Slickdeals, offer discount coupons for most major retailers. Once you have figured out which retailers you intend to shop with for Black Friday deals, snag a coupon from Slickdeals for that particular store to save even more. We took a quick glance at the Macy’s Black Friday Deals page on Slickdeals and found coupons up to 30% off. That is potentially a huge saving.
Stay Safe Online
This is a tip that applies all year-round. Shopping online is largely safe, but scammers are always out in full force on Black Friday ready to scam unsuspecting consumers. Keep an eye out for phishing scams, these are messages that look legit, but are just slightly off if you look carefully. Most importantly, when you make a purchase, be sure that the website is encrypted. You can tell if it is safe by looking for HTTPS URLs vs. HTTP and a lock icon on the URL bar.
We hope these little tips can help you significantly as you go about your Black Friday shopping.